Privacy Policy

Effective Date: March 21, 2026

MLR Consulting, Inc. (“MLR Consulting,” “we,” “us,” or “our”) operates an AI-powered voice, messaging, chatbot, and automation platform that enables businesses to communicate with their customers via phone calls, SMS text messages, chatbots, and web-based voice interactions, and to streamline operations through AI automation and workflow solutions. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you interact with our services, including receiving SMS/MMS text messages from us or from businesses using our platform.

1. Information We Collect

We may collect the following categories of personal information:

  • Contact Information: Name, phone number, email address
  • SMS/MMS Data: Phone numbers you text to or from, message content, timestamps, opt-in and opt-out records
  • Voice Data: Call recordings, transcripts, and call metadata (duration, timestamps)
  • Device and Usage Data: IP address, browser type, pages visited, interaction timestamps
  • Business Information: Company name, industry, and service configuration (for our business clients)

2. How We Use Your Information

We use personal information for the following purposes:

  • Sending and receiving SMS/MMS text messages on behalf of businesses using our platform, including appointment reminders, confirmations, lead follow-up, marketing messages, and AI-driven conversational responses
  • Providing AI voice agent services for inbound and outbound calls
  • Operating AI-powered chatbots for customer interactions on websites and other digital channels
  • Delivering AI automation and workflow solutions for business operations
  • Processing and responding to inquiries
  • Managing customer accounts and billing
  • Improving our platform and services
  • Complying with legal obligations

3. SMS/Text Messaging Practices

When you provide your phone number and consent to receive text messages from us or from a business using our platform:

  • We may send you SMS/MMS messages including appointment reminders, appointment confirmations, lead follow-up communications, marketing and promotional messages, and AI-powered conversational responses
  • Message frequency varies based on the nature of the interaction and the services you have opted into; you may receive recurring messages
  • Message and data rates may apply depending on your mobile carrier and plan
  • We do not sell, rent, lease, or share your phone number or SMS opt-in data with third parties for their own marketing purposes
  • SMS opt-in consent is not a condition of purchasing any goods or services

To opt out of text messages at any time, reply STOP to any message you receive. You will receive a single confirmation message and no further messages will be sent. To get help, reply HELP or contact us at the information below.

4. Third-Party Service Providers

We use third-party service providers to help operate our platform, including providers of communications infrastructure, AI and machine learning services, real-time media delivery, payment processing, and cloud hosting. These providers process personal information solely on our behalf and in accordance with our instructions.

We do not sell your personal information to third parties. We do not share your personal information with third parties for their independent marketing purposes.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. SMS message logs and opt-in/opt-out records are retained for a minimum of four years to comply with TCPA requirements. You may request deletion of your personal information by contacting us at the information provided below.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (TLS) and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications, including SMS messages
  • Withdraw consent at any time

To exercise any of these rights, contact us using the information below.

8. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised effective date.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

MLR Consulting, Inc.
Birmingham, AL
Email: privacy@mlrconsulting.net
Phone: (205) 379-6445